Peter Roisman’s Leasing Blueprint: Maxing Multifamily Occupancy & Revenue

In this episode of the Dream Start Own podcast, Edgar “The Connector” Salgado sits down with Peter Roisman, co-founding principal and CEO of REV, a multifamily leasing company that’s trained hundreds of leasing pros and created the REV Leasing University and REV Leasing Score to help owners fill vacancies and boost NOI. Peter shares how he went from law and sports business to medical real estate development and then into multifamily, where he saw a massive gap in leasing talent, training, and accountability. He explains how REV’s mystery shops, scoring system, and online courses give owners a clear picture of how well their teams perform at the “tip of the spear” and how even small improvements in leasing execution can translate into meaningful revenue growth and higher property values.You’ll learn:Why leasing is the most under-appreciated but revenue-critical role in multifamilyHow REV’s Leasing Score and mystery shops reveal gaps in property, process, and peopleHow better leasing performance can drive revenue more than simple cost-cuttingWhy many properties sit under 85% occupancy and how to get from “stuck” to stabilizedHow to use leasing assessments as a buyer or seller to uncover hidden upside in dealsThe career-path problem for leasing agents—and how treating leasing as a true profession changes everythingHow AI will support (not replace) leasing teams and where Peter is already using itLeadership lessons on failing forward, listening to clients, and striving for excellence, not just “good enough”Connect with Peter & REV Leasing:Website & demo request: rev-leasing.comSleep better, dream bigger! Affiliate link: Eight Sleep https://refer.eight.sl/edgardsalgado Follow Dream Start Own, rate this episode, and share it with investors, operators, and leasing teams who want to turn underperforming apartments into stabilized, cash-flowing assets.🔌 PLUG IN & SUBSCRIBE 🔌Instagram: / @edgartheconnectorTikTok: / @edgarsrei► Join The Subto Community fot Life & Learn Creative Finance from ⁨@PaceMorby⁩ https://join.nre.ai/mQ9T9vZ► Learn How to Make Money on Other People's Deals with the Gator Methodhttps://join.nre.ai/mQBDJK5► Get the tools I use for productivityhttps://linktr.ee/EdgartheConnector🚧🚧🚧 DISCLAIMER 🚧🚧🚧 We are not a CPA, attorney, insurance, contractor, lender, or financial advisor. The content in these videos shall not be construed as tax, legal, insurance, construction, engineering, health & safety, electrical, financial advice, or other and may be outdated or inaccurate; it is your responsibility to verify all information yourself. This is a YouTube video for entertainment purposes ONLY.