Peter Taunton- Founder of Lift Brands. Does Going Against The Way It's Always Been Done Work?

After two decades, Peter sold America’s Fitness Centers and was looking forward to trying something new when a former employee came to him with a request. The employee, also seeking a change, asked Peter to start a gym for him to run. Peter declined several times until one day he started thinking about how they could create a more value driven model. Instead of balancing the huge overhead of swimming pools, racquetball courts and aerobics studios, what if the gym services were completely streamlined? Providing the three most readily used amenities in health clubs today… Selectorized machines, free weights and cardio equipment. Peter’s clubs were open 24 hours a day, required no membership contract and when you belong to one you have access to all of them. Requiring a smaller footprint and layout, the gyms could be positioned in neighborhood strip centers where people often passed on their routes to and from work. Taunton’s Philosophy was right on the mark with what people were looking for… “when your gym is conveniently located, people tend to use it more and when they use it more, the value’s there and they don’t quit”. https://youtu.be/jtYFMhmKxmk https://www.petertaunton.com/ https://www.amazon.com/Impossible-Hill-Discover-Unstoppable-Destroy-ebook/dp/B08WLGPYMC IG- Peter_Taunton Learn more about your ad choices. Visit megaphone.fm/adchoices