Phantom of the Shopera, a Christmas Story with Michael Jones - Episode 48

Phantom of the Shopera, a Christmas Story with Michael Jones!   It's the Christmas season and for the motorcycle business, a time to reflect and evaluate how to move forward with the perspective of another year under our belt! Michael, a 30 year service department veteran and master technician joined me tonight to review what he has seen in powersports dealerships in his career, from a back of house service department perspective. Some of the topics include: Paradigm shift - non more if we build IT, they will come - but instead move to If we build THEM, they will come .  Leg-swings as measure - instead of the old measure of door swings at a retail location .  Fear of the unknown - possibly the only obstacle to people riding .  Dealership employee ridership - who is riding daily and what does that indicate about your business culture?  A ridership revolution depends on a small group of evangelists  - are you part of "a few good men"?   Some steps / solutions:  Commit to end the brand or style in-fighting Service dept - "we CAN help you" a growth strategy Service dept - showcase abilities and build interest with project bikes / restore / build / custom and reveal events Find Michael here: Michael on LinkedIn The Dealership fiXit podcast exists to help dealers tap into high performance ideas! Please rate and share this podcast! Thanks in advance! Find me here: Dealership fiXit on Facebook Contact me here: [email protected]