Pharma Advertising in EHR and Telehealth

from Healthcare IT Today Interviews · host John Lynn

A newer company called Doceree sees the lack of pharma marketing in EHR and Health IT as an opportunity.  They want to offer programmatic marketing across a network of physician only platforms including health IT solutions like EHR and telehealth.   To learn more about their plans, I sat down with Dr. Harshit Jain, Founder & CEO at Doceree Inc to discuss pharma marketing and Doceree's approach to it.  We also talk about how COVID-19 has impacted the work of pharma advertising (ie. Pharma Reps can't visit offices) and we talk about how he envisions pharma marketing can work inside an EHR or other health IT software like telehealth.  Plus, we talk about how he sees this as a way for healthcare organizations that are struggling to be able to survive.  I also ask him about the ethical implications of pharma advertising in an EHR or health IT solution.   Learn more about Doceree: https://www.doceree.com/

What this episode covers

A newer company called Doceree sees the lack of pharma marketing in EHR and Health IT as an opportunity. They want to offer programmatic marketing across a network of physician only platforms including health IT solutions like EHR and telehealth. To learn more about their plans, I sat down with Dr. Harshit Jain, Founder & CEO at Doceree Inc to discuss pharma marketing and Doceree's approach to it. We also talk about how COVID-19 has impacted the work of pharma advertising (ie. Pharma Reps can't visit offices) and we talk about how he envisions pharma marketing can work inside an EHR or other health IT software like telehealth. Plus, we talk about how he sees this as a way for healthcare organizations that are struggling to be able to survive. I also ask him about the ethical implications of pharma advertising in an EHR or health IT solution. Learn more about Doceree: https://www.doceree.com/

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Pharma Advertising in EHR and Telehealth

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This episode was published on November 18, 2020.

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