Pharmaceutical Representatives are Not Going Away. How Can They Help Us Most?

Host: Maurice Pickard, MD Dr. William Galanter, assistant professor of pharmacy at University of Illinois College of Medicine, discusses the ongoing relationship between physicians and drug representatives and how the 19 billion dollars that pharmaceutical companies spend on this "educational/marketing tool" can be used to provide the best and most cost effective care for our patients. Education institutions must teach young learners how to evaluate the literature that is not biased so that they are not overwhelmed by industrial pressures their first day in practice.