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EPISODE · Jun 14, 2022 · 30 MIN

Philips Chief Marketing and E-Commerce Officer on Building Bonds Through Brand

from Marketing Vanguard

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling. Hosted on Acast. See acast.com/privacy for more information.

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Philips Chief Marketing and E-Commerce Officer on Building Bonds Through Brand

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Frequently Asked Questions

How long is this episode of Marketing Vanguard?

This episode is 30 minutes long.

When was this Marketing Vanguard episode published?

This episode was published on June 14, 2022.

What is this episode about?

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling...

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