Photographs & Memories - Alexandra Fjallman: Embracing the great outdoors

An outdoor enthusiast with a penchant for giving extreme sports a go, our next Memory Maker landed in travel and hospitality to lead the strategic brand development of Atomize following a career working in ecommerce and building SaaS companies. Alexandra Fjallman, Chief Marketing Officer at Atomize, loves a challenge, putting herself in a context which is totally new to her. For images, see the blog post https://www.travelmarket.life/photos-and-memoriesA keen padel player and golfer, Alexandra enjoys seeing new places just to experience new things, who will always turn to the locals first for recommendations. She tells us about her rebirth in the rapids, her love for animals and desire to swim with dolphins, and why doing things with friends makes life all the more exhilarating - “If you think an obstacle is too challenging, together with a team, you can motivate and conquer obstacles along the way.” A perfect motto for life. Our Memory Makers choose three photographs and a treasured souvenir of places or people from their travels. The four represent moments of particular importance to them, whether personally or professionally. They take us on a journey, reflecting on the significance of a specific moment in time, the sentiment of the period, and what was going on in the world around us. Produced by Travel Market Life, a Haynes MarComs series. Hosted and sponsored by Atomize. For more episodes and details of the series Photographs & Memories, visit https://www.travelmarket.life/photos-and-memoriesListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/