Φράσεις marketing - σκέτες παγίδες

from Business & Marketing Tips | Θέμης Σαρανταένας · host ATHENS VOICE

Στο 195ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο "Φράσεις marketing - σκέτες παγίδες", μιλάμε για τις λέξεις του μάρκετινγκ που όλοι χρησιμοποιούμε, αλλά συχνά χωρίς ουσία.Με αφορμή ένα πραγματικό περιστατικό από παρουσίαση διαφημιστικού σποτ και τη φράση «Θέλω λίγο περισσότερο branding», αναλύουμε όρους όπως «360° στρατηγική», «viral video», «πελατοκεντρική προσέγγιση», «engagement» και «rebranding».Πότε αποτελούν στρατηγικά εργαλεία και πότε μετατρέπονται σε επικίνδυνα buzzwords που αποπροσανατολίζουν από το βασικό ζητούμενο: τα πραγματικά αποτελέσματα.Less buzzwords. More results.

Episode metadata supplied by the publisher feed · Published Feb 26, 2026

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Φράσεις marketing - σκέτες παγίδες

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This episode is 6 minutes long.

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This episode was published on February 26, 2026.

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