Physician Opportunity: Bringing a New Product to Market

Host: Larry Kaskel, MD Guest: Seth Baum, MD What does it take to develop a new product? How about an evidence based vitamin line? Today's guest, Cardiologist Dr. Seth Baum, was frustrated with the bags of supplements his patients would bring to him. They were taking too many supplements and not getting the right vitamins and nutrients. In this segment hear about Dr. Baum's experience developing a vitamin line. Dr. Kaskel asks him about the business requirements including raising capital, manufacturing the product, ensuring quality and distribution. They also discuss the ethicality of recommending & selling a product to your patients in which you directly profit.