Pilot Episode - Why Every Ghanaian Ad Has A Song (Music in Ghanaian Advertising)

Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins.Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jingles to the hiplife era to the sounds playing in your earbuds right now, music has always been doing something most marketers never fully understood.In this episode, Abeiku Dadson sets the stage for what's coming. Conversations with the producers, artists, marketers, brand managers, and historians who made Ghana's advertising sound what it is today.If you've ever caught yourself humming a jingle you haven't heard in years — this season is for you.MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/Follow MAD Conversations: Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversationListen on:  Apple Podcasts - https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780Spotify - https://open.spotify.com/show/5NbVqYvuR93379GDtQJ7cQWatch on: www.youtube.com/@mad.conversations