Pitching Creativity & The Ideas Graveyard
from Employer Content Marketing Hosted by Chris Le’cand-Harwood
Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard? In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pitching, creativity and The Ideas Graveyard. We cover a range of topics: - The pitch process...is it broken? Is there a better way? - Agency <> Clients - finding the right partnerships. - How to be a great client. - Does any idea truly die, or does it become something else? - How do you create ideas that hit the mark? - Three routes or one...? - Creating ideas at scale to find the one that works. - Balancing creative theory with applied creative. Thanks for the chat, Pete! And thanks for listening. Let's transform employer marketing together - share and learn - sign up to my newsletter https://www.employercontentmarketingdrop.com/ Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe
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