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EPISODE · Sep 18, 2018

Pivot to Passive

from All Things Retail: The Store WPP · host The Store WPP

As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.

Episode metadata supplied by the publisher feed · Published Sep 18, 2018

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Pivot to Passive

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