Pivot to Passive
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
An episode of the All Things Retail: The Store WPP podcast, hosted by The Store WPP, titled "Pivot to Passive" was published on September 18, 2018.
September 18, 2018 · All Things Retail: The Store WPP
Summary
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
Episode Description
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
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