EPISODE · Jul 20, 2020 · 5 MIN

Pizzas assinadas!

from Brand Security Consulting · host Brand Security Consulting

A "briga" mercadológica entre a Subway e a Domino's teve mais um lance interessante. Depois do fiasco da "pior pizza do mundo" e da brincadeira feita pela Domino's, a Subway retrucou de forma inteligente e delicada: seus jovens "pizzaiolos" andaram fotografando suas "obras", pizzas muito bem montadas, e postando nas redes sociais com as suas assinaturas ao lado. Esse tipo de "disputa", muito comum nos EUA, porém rara por estas bandas, está sendo tocada de forma educada e cordial, sem apelações ou baixarias. Tomara que tudo isso resulte num produto melhor para o consumidor

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Pizzas assinadas!

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