EPISODE · Nov 3, 2025 · 54 MIN
Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late
from My Amazon Guy · host Steven Pope
Send us Fan MailThe best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon.Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxuUltimate Q4 Playbook for Amazon sellers. Dominate the holidays with this no-fluff guide to Q4 success: https://bit.ly/46Wqkm3#AmazonSellers #Q4Strategy #HolidaySales #EcommerceTips #amazonmarketing Watch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn000:00 – How to Make This Q4 Your Best01:10 – The Importance of Early Q4 Planning02:45 – Seasonality Affects Every Amazon Product05:20 – Holiday Events That Shape Q4 Sales08:00 – Why Prime Big Deal Days Set You Up for Q410:10 – Inventory Planning: What to Do and When13:00 – How to Use Last Year's Data to Plan This Year15:40 – Inventory Forecasting with Growth Adjustments17:30 – Ad Spend vs Sales Growth: What You Missed20:00 – Why Q4 Advertising Requires Aggressive Planning22:30 – Promotions That Work (And Ones That Don't)25:10 – Audience Targeting for Holiday Sales28:00 – Amazon Marketing Cloud and Audience Strategy31:00 – Ad Strategies Using Audience History33:10 – Seasonality Case Studies (Baby Gates, Batteries, etc.)36:00 – How to Retarget Deals and Coupon Stack Tips39:30 – Should You Use Video Ads for Q4?42:00 – FBM vs FBA in Holiday Shops44:00 – Brand Tailored Promotions: Do They Stack?47:00 – AWD vs FBA: How to Manage Overflow Inventory50:00 – Main Image Hacks for Q4 Clicks52:00 – Live Q&A and Final Listing Optimization Tips-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail The best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon. Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxu Ultimate Q4 Playbook for Amazon sellers...
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Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late
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