EPISODE · Feb 20, 2026 · 43 MIN
Plane sailing? IMG faces in-flight, in-ship competition
from The SportBusiness Podcast
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. Iris enters in-flight, in-ship space with Olympics deal2. Formula 1 returns to IMG’s Sport 24 in three-year deal3. IMG doubles down on Sport 24 business in long-term Panasonic deal4. EPL clubs mull central sponsorship proposal5. Uefa club competition revenue hits €4.4bn6. Uefa women’s football close to €100m sponsorship mark7. Voumard: TOP sponsor negotiations in good place Hosted on Acast. See acast.com/privacy for more information.
Embed this episode
NOW PLAYING
Plane sailing? IMG faces in-flight, in-ship competition
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.