EPISODE · May 16, 2022 · 12 MIN
Planet Fitness Isn't Winning Because They're Cheap, It's Because They Market Their Ass Off
from WTF Gym Talk · host Stuart Brauer
HVLP = High Volume Low Price. This is a business model in the fitness industry that gets judged far too often for being "cheap". Planet Fitness being the most successful example of this business model. But most of us think they are successful because they are cheap. And you couldn't be more wrong.
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Planet Fitness Isn't Winning Because They're Cheap, It's Because They Market Their Ass Off
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