Planning a fundraising event? Focus on the PEOPLE!

What this episode covers

Are you planning a fundraising event? You can exceed your goals if you focus on what matters most... the PEOPLE. This episode is packed with insights you can use to increase engagement and interest, build stronger relationships with your supporters, and create events that leave a lasting impact (and increase interest in future events).On this episode of Hey Nonprofits, Trevor is joined by special guest, Alexandra Katzenstein from the Boys & Girls Club of San Leandro. Alex is a development professional with over two decades of fundraising experience. And with the help from her entire team she created an unforgettable event in under 90 days. From engaging local sponsors to fostering relationships with key community leaders, Alex breaks down the steps they took to make their fundraiser an unforgettable success while focusing on collaboration, storytelling, and future events! Enjoy!Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexandra-katzenstein-03866a7/This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Chapters:0:00 Starting Without a Donor List: Focus on Relationships2:43 Local Companies That Boost Fundraising5:21 Winning Sponsors with Trust and Teamwork7:35 Why Networking is Key for Growth9:46 Secrets to Impactful Fundraising Events12:04 Boost Auctions with Just 3 Amazing Items14:31 How a Strategic Raffle Increased Attendance16:28 Community Leaders Make Events Shine17:58 Humor and Storytelling: The Secret Sauce19:42 Post-Event Follow-Up That Keeps Donors Happy21:54 Gratitude Tips to Strengthen Donor Bonds

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Frequently Asked Questions

How long is this episode of Hey Nonprofits!?

This episode is 24 minutes long.

When was this Hey Nonprofits! episode published?

This episode was published on June 19, 2025.

What is this episode about?

Are you planning a fundraising event? You can exceed your goals if you focus on what matters most... the PEOPLE. This episode is packed with insights you can use to increase engagement and interest, build stronger relationships with your supporters,...

Can I download this Hey Nonprofits! episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.