Planning to Learn, Not to Be Right: Rita McGrath on Rethinking Strategy | Episode 20

In this episode of The Insurgent Mindset, we’re joined by Rita McGrath, Columbia Business School professor, best-selling author, and one of the world’s foremost voices on strategy and innovation.Rita takes us inside her groundbreaking concept of discovery-driven planning, the idea that in times of uncertainty, leaders should plan to learn, not plan to be right. She shares stories from her famous “Flop File” of billion-dollar corporate missteps, what leaders can learn from them, and how to avoid falling into the trap of outdated assumptions.From The End of Competitive Advantage to Seeing Around Corners, Rita has reshaped how leaders think about growth, inflection points, and customer proximity. In this conversation, she explains why staying close to the customer is the ultimate competitive edge and how organizations can break free from the incumbent mindset that holds so many back.If you want to sharpen your strategic thinking and avoid the pitfalls of complacency, you won’t want to miss this conversation.--Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com.  Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more.  Have questions or topics you’d like us to cover in a future episode? Email us at [email protected]. This podcast is hosted by Matt Tice & Rondo MosesProduced by Faith MoavenzadehOriginal Music by Caius Tice