Play the Long Game | Sam Dunning, Founder & Host of Breaking B2B

From wedding‑venue discovery calls to six‑a‑side soccer tactics, agency founder Sam Dunning unpacks the mindsets, warning signals, and daily resets that keep him centered while scaling Breaking B2B. He and Jolie explore why a fat pipeline beats hard‑sell pressure, how styes shout “slow down,” and what two kids and one loyal pup can teach a revenue leader about presence. Key Takeaways • A full pipeline sets you free because it lets you show up calm and human • Discovery is a two-way conversation built on mutual respect • Burnout speaks through your body long before your mind catches up • Kids and dogs are everyday teachers in presence and leadership • Movement clears the fog when your brain feels overworked • Creating daily routines builds leverage and protects your energy Timestamps 00:00 Intro: chip‑on‑shoulder & “the game” mindset 03:59 Laid‑back sales posture & pipeline philosophy 05:22 Discovery call before demo (wedding‑venue example) 06:35 Detaching from outcome & filling the funnel 09:11 Sales‑call framework & mutual respect red flags 11:01 Freight‑train insight: Greece holiday panic & lost house key 15:06 Burnout’s voice: styes, stress and agency exit 21:06 Invisible hustle costs: late‑night U.S. calls 24:33 Delegating to protect mental health 30:22 Leadership lessons from a 5‑year‑old & 7‑month‑old 34:06 Pup‑powered intuition & match‑making story 39:57 Reset ritual: gym, football, walks 43:16 Where to find Sam 44:14 Closing thoughts Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number. Links Sam Dunning: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/ Revenue Mind: https://www.linkedin.com/company/revenuemind/