Playbook Broken: Rethinking Marketing with Molly St. Louis

from Conversations with MarTech · host MarTech.org

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape. Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.Timestamps00:00 Introduction to Playbook Broken00:40 Meet Molly St. Louis: A Marketing Unicorn03:31 The Evolution of AI in Marketing08:23 The Power of Social Selling14:44 The Importance of Authenticity in Marketing18:22 The Essence of Social Selling19:52 Strategy Workshop Introduction20:29 Brand Measurement in Performance Marketing22:39 The Value of Brand and Attribution Challenges32:10 The Role of AI in Modern Marketing35:25 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

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This episode is 36 minutes long.

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This episode was published on June 4, 2025.

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