Playing the long game: 20 Questions with Sonya Aboudargham

In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-quarter planning. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Sonya Aboudargham: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Sonya Aboudargham has almost 25 years experience in the B2B tech marketing industry, and in her current role as Senior Marketing Manager for the Microsoft Business at Dicker Data, she’s helping this Australian tech powerhouse make the most of its relationship with one of the global giants of the industry. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com