Playing the Long Game: Business Development Techniques | Steve Robertson | S24 E30

This was a real estate training call hosted by Steve Sells Austin, focusing on strategies for staying top of mind with clients and prospects. Steve discussed key business development techniques including video text messaging, farming neighborhoods, sending educational postcards with market statistics, and participating in civic and social events to build community presence. The call had limited attendance, with only Lawrence joining while at work, but Steve provided detailed guidance on marketing strategies and offered to continue mentoring the new agent. Steve emphasized the importance of thinking long-term (3-5 years) rather than focusing solely on short-term transactions, and shared personal examples of successful farming and relationship-building techniques that have driven his business growth over 20 years in Austin.