Playing the long game: How this company is nurturing customers of the future

Entrepreneurs are Dinero's bread and butter. But with fewer people starting businesses than ever before in Denmark, where the online accounting platform is based, Dinero decided it needed to experiment with new approaches to expand its market and nurture potential customers over time, says Nicklas Aabech, Digital Marketing Manager. He sat down to discuss the company’s new approach to its marketing. Hosted on Acast. See acast.com/privacy for more information.