PLG Trailblazers: How Tim Geisenheimer built Correlated

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Join us as we kick off a series of interviews with the founders of successful product-led companies at different stages of their growth. In this week’s episode, Tim Geisenheimer shares an insider look at how his team at Correlated designed a tool that allows you to leverage your customer data to find customers who are most likely to buy your product. Tune in as we talk about Correlated’s journey from its product ideation, market research, and team expansions. Learn more about how the founding team approached validating their problem and eventually raising $8 million dollars in their seed funding stage. ShowNotes [1:40] Tim’s Aha! Moment [4:40] How Correlated Can Identify Which Users Are Most Likely To Convert [5:55] A Behind The Scenes Look at Correlated [8:50] Breaking Down Team Structures Of An Early Stage Startup [13:25] The Power of Market Research [18:10] On Correlated’s 2nd Year [20:10] When’s the Best Time to Invest in Go-To-Market Methods? [23:46] Correlated’s Strategies To Win [26:57] Predicting The Future Landscape of PLG [30:10] How To Create A Focused Workplace Culture [39:05] Words of Wisdom From Tim About Tim Geisenheimer Tim Geisenheimer is the current CEO and Co-Founder at Correlated. Correlated is committed to delivering crucial insights from your customer data in order to connect your sales teams to the right buyers. Profile Tim on Twitter Tim on LinkedIn Correlated Website Sponsor Resources Website: https://riverside.fm/  Promocode: productled