PMX: Attraction businesses, better talent, and the next evolution of property management

In today's market, growth isn't just about growing a rent roll. It's about becoming the agency that landlords, talent, and clients actively choose and actually want to be part of. On The Property Management Excellence (PMX) Podcast, Alex Whitlock is joined by Phil Tarrant and Michael Magee to discuss the shift from simply growing rent rolls to building businesses that attract top talent, loyal clients, and long-term growth. The trio pull back the curtain on what goes into creating one of Australia's biggest property management events, and explain why industry recognition has become a genuine commercial advantage rather than just another trophy. Attention then turns to the focus of this year's PMX Conference, building an attraction business, with the conversation highlighting the agencies investing in culture, leadership, and client experience to stand out in an increasingly competitive market. As the profession evolves, Whitlock, Tarrant, and Magee agree that the future belongs to agencies that can clearly articulate their value, embrace innovation, and build businesses people genuinely want to work with and work for.