Podcast 33 - Tendencias de Marketing Automation

from Podcast de CRM con Jesús Hoyos · host Jesus Hoyos

Podcast 33 - Tendencias de Marketing AutomationConversamos con Patricia Villalobos (Marketing Automation Specialist en Solvis) sobre 5 tendencias de marketing automation.1) La brecha entre el B2C y el B2B se esta cerrando, ya que el marketing automation es parte de un ecosistema de CRM2) Marketing automation NO ES email marketing3) Contenido personalizado es parte del marketing4) La multi-canalidad en el marketing apoya en la conversión5) Predictive intelligence y contenido dinámico apoya en la personalización... y debes tener un gobierno para el control y ejecución de tus campañas de marketing automation.www.solvisconsulting.comwww.jesushoyos.comPatricia Villaloboshttps://mx.linkedin.com/in/patricia-villalobos-b520536Support the show¡Hablemos!Solvis Consulting - servicios de implementación y auditoria de CRM, Omnicanalidad y Datos.Cx2Advisory - servicios de coaching y mentoría de CRM, apoyo a proveedores de CRM como analista independiente e influenciador.Conectemos en LinkedIn.Agenda 30 minutos para ver como colaboramos.

Episode metadata supplied by the publisher feed · Published Sep 18, 2016

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Podcast 33 - Tendencias de Marketing Automation

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