Podcast 34 - Elementos para construir un Customer Journey

from Podcast de CRM con Jesús Hoyos · host Jesus Hoyos

Podcast 34 - Elementos para construir un Customer Journey con Israel Regalado - Consultor en Solvis Consulting.En el podcast hablamos de los elementos mas importantes para construir y medir tus customer journeys. La medición del journey debe ser en tiempo real y constante. No solo se mide la campaña o conversión, pero se mide las interacciones de cada nodo del journey.Temas que conversamos:1. Calidad de datos2. Segmentación 3. Micro-segmentación4. Uso de contenido en cada canal y/o interacción5. Medición de los journeys & interaccioneswww.solvisconsulting.comwww.jesushoyos.comIsrael Regaladohttps://www.linkedin.com/in/israel-regalado-fuentes-5221631a/enSupport the show¡Hablemos!Solvis Consulting - servicios de implementación y auditoria de CRM, Omnicanalidad y Datos.Cx2Advisory - servicios de coaching y mentoría de CRM, apoyo a proveedores de CRM como analista independiente e influenciador.Conectemos en LinkedIn.Agenda 30 minutos para ver como colaboramos.

Episode metadata supplied by the publisher feed · Published Sep 26, 2016

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Podcast 34 - Elementos para construir un Customer Journey

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