Podcast 39 - B2B y B2C en la industria de #Martech y #CRM

from Podcast de CRM con Jesús Hoyos · host Jesus Hoyos

Podcast 39 - B2B y B2C en la industria de #Martech y #CRM con Jesús Hoyos - CRM en LatinoamericaEn este podcast toco el tema de que hoy en día entendemos que la industria de #Martech y la de #CRM se estan moviendo a la fusión de tecnologias para poder tener un mejor engagement con los clientes bajo el concepto de mercadear a las personas - "Human to Human" o "B2B2C". Sin embargo, hoy no exiten herramientas que tengan un modelo de datos para ambos (B2B y B2C) para poder tener una arquitectura centrada en la persona. Las soluciones son puras de B2B o B2C. La industria de #CRM y #Martech le falta mucho por madurar en este sector.Jesus Hoyoswww.jesushoyos.comhttps://soundcloud.com/jesushoyosSupport the show¡Hablemos!Solvis Consulting - servicios de implementación y auditoria de CRM, Omnicanalidad y Datos.Cx2Advisory - servicios de coaching y mentoría de CRM, apoyo a proveedores de CRM como analista independiente e influenciador.Conectemos en LinkedIn.Agenda 30 minutos para ver como colaboramos.

Episode metadata supplied by the publisher feed · Published Apr 29, 2019

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Podcast 39 - B2B y B2C en la industria de #Martech y #CRM

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This episode was published on April 29, 2019.

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