Podcast Data and Metrics: How to Select Podcasts as a Guest

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me? Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience. In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.You’ll learn:Why social media follower counts are misleading—and what to look at insteadThe one website metric that could skyrocket your SEOThe truth about listener numbers (hint: you don’t have access to them)Why Spotify, Apple, and YouTube reviews don’t tell the full storyWhat ListenNotes “score” really means—and why it’s flawedThe real reason you might be obsessing over numbers: lack of strategyPlus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.