Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business?

Your podcast cover art and description are two of those things you make a lot of decisions about at launch and then mostly stop thinking about. They keep sitting there doing their jobs while your business, your offers, your audience, and even the way you talk about your work can shift around them.Neither one needs to be changed constantly, and they probably shouldn’t be. But they do need an occasional check-in to make sure your cover still looks like your show belongs to your business and your description is still helping the right people understand what the podcast is for, whether they find you through search, AI, a podcast app, or someone pitching your show.In this episode of The More Profitable Podcast, I’m walking through what to look for when you audit your podcast cover art and description, when those pieces actually need to be updated, and the behind-the-scenes details worth checking while you’re already in there.0:58 - Why podcast cover art and descriptions need an annual check-in2:20 - What your podcast cover art actually needs to do4:52 - When your podcast cover photo needs to be updated6:21 - Checking whether your cover art still accurately represents the show7:14 - What to give a designer before updating your podcast cover art9:39 - Why your podcast description matters for SEO and AI discovery10:27 - When changes in your business should trigger a description update12:23 - Writing your podcast description for prospective listeners, not just search engines14:53 - Auditing the rest of your podcast storefront and distribution details16:15 - Using your annual podcast housekeeping check-in to keep the show aligned with your businessMentioned In Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business?The Podcast NewsroomPodcast Production with Uncommonly MoreRate and review The More Profitable PodcastReady to make sure your podcast still matches the business you’re building?This kind of check-in is part of the work we do with our Podcast Production clients. We’re looking at more than whether the next episode gets edited and scheduled. We’re checking that the show still reflects the business, the audience you want to reach, and where you’re headed next.If you want that kind of support around your podcast, book a call to talk about Podcast Production.Send Stacey a TextSupport the show