Podcast Housekeeping: Is Your Podcast Introduction Still Doing Its Job?

Your podcast introduction can keep doing its job for a long time without you thinking much about it. Then one day you listen back and realize it is talking to an audience you don’t really serve anymore, describing work you no longer do, or setting up a version of the podcast that just doesn’t exist at this point.That is why I like checking in on this every year. Your business changes in small ways all the time, and your podcast changes with it. The intro can sound perfectly fine while still being slightly off in the places that matter, including who the show is for, what you want the listener to understand, and the role the podcast is actually playing in your business now.In this episode of The More Profitable Podcast, I’m walking through what your podcast introduction needs to accomplish, how your episode hook, pre-recorded podcast intro, and opening call to action work together, and what to look for when you decide whether your current introduction still fits or if it is time to update it.0:55 - Why your podcast introduction needs to change as your business evolves1:54 - How an annual podcast intro audit keeps your show aligned with your audience5:36 - How the episode hook, show promise, and episode setup work together6:59 - Where an opening call to action fits in your podcast episode structure9:41 - What your podcast episode opening has to accomplish for the listener11:30 - How to audit the length, promise, and audience alignment of your pre-recorded intro13:31 - Does your podcast introduction still sound like you and your brand?16:22 - What makes an episode hook clear and compelling without becoming clickbait19:10 - How to update your podcast introduction without adding repetition20:43 - Which episodes to include in your podcast intro auditMentioned In Is Your Podcast Introduction Still Doing Its Job?The Podcast NewsroomPodcast Production with Uncommonly MoreRate and review The More Profitable PodcastReady for a podcast that keeps up with your business?Your podcast introduction is only one of the pieces that needs regular attention as your audience, offers, and strategy evolve. With Podcast Production, our team keeps an eye on the whole show so you are not the only one responsible for noticing when something no longer fits. Book a call to talk about production.Send Stacey a TextSupport the show