Podcast marketing with clips - you've got it all wrong!

It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd outlier, but mostly, you’re banging your head against the same wall every upload cycle. I see it every week with new clients, and it’s always the same confusion: “I’ve got the clips, Neal. I followed the formula. Why is my actual audience not growing?” There’s a reason for it. And in this episode, I break open exactly why your current approach isn’t moving the needle and what you need to flip around to get real, sustainable listener growth.