Podcast Names That Rank: Turning Searches into Subscribers

Send us feedback/questions via TextEver wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comOne Minute Bloghttps://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025The Audience Is Listening - Book By Tom Websterhttps://geni.us/tomwebsterbookSpeaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."Perhaps most valuably, we explore what makes content inherently shareable, that elusive quality that compels listeners to tell friends about your latest episode. With research indicating 70% of podcasts are discovered through word-of-mouth, creating moments that listeners want to discuss might be your most powerful growth strategy.Ready to transform your podcasting approach with strategies that actually work? Join our conversation, implement these insights, and watch your podcast community flourish. Share your own growth tactics in the comments – we'd love to hear what's working for you!Featured Supporter of the Week Glenn HebertCheck out Glenn's Horse Radio Network: Free Podcasts for Every Horse Enthusiasthttps://www.horseradionetwork.com/ Start a Podcast In Six Weeks Weekly classes. Come learn how to start your show (designed for people who have not launched). Grow Your PodcastAvailable to members of the School of Podcasting. Weekly meetings to grow your downloads, reach, and influence. Join today.PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.