Podcast Promotion 101

Today I talk about something that happened on my live Saturday show Ask the Podcast Coach. We asked a few people "Where can we find your podcast?" and few people answered the podcast correctly.  ENOUGH WITH THE LINK TREES WHY would you (in some cases) PAY to promote someone else's brand? This baffles me. If you're new to link trees, here is a definition.  A link tree allows you to create a personalized and easily-customizable page, that houses all the important links you want to share with your audience.  I have a name for that: YOUR WEBSITE? When someone asks you where they can find your stuff you give them one answer YOUR WEBSITE. Then on your website, you can have buttons to subscribe to the show on all the platforms.  BENEFITS OF PROMOTING YOUR SHOW You can boost your Google ranking by having people stay on your site. By sharing a link to your site, that then gets shared on social, which also will build your Google rankings. If you are doing Facebook advertising, you can place the pixel.  Your audience can subscribe on whatever app they want.  SEARCH TOOLS ARE HORRIBLE When you are saying, "find me in (app)" you may be sending your audience into a black hole. Sending them to your website eliminates them having to find you. Mentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy