Podcast Show Notes and Blogging | Ep. 162

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.  Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.  HIGHLIGHTS: Learn how to use keywords for your show notes Discover the perfect format to use Understand what details to include in a summary paragraph  Find out what not to do for your blog QUOTES: "I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create." "The way you write those notes will start to translate into how your show gets found, not just in the podcast players." "Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener." CONNECT WITH BRANDON BrandsonBrands.com/resources  10 Podcasting Ideas for Beginners! BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!