Podcasting and The Serial Multiplier

In this Marketing Over Coffee: Catching up with Tom Webster on the state of Podcasting! Direct Link to File Brought to you by our sponsor: Infer! VP strategy and marketing at Edison Research, publisher of The Infinite Dial The State of Podcasting The problem of podcast discovery, and the power of social Brand advertising vs. direct response This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. What's the upper limit of the podcast market? The Serial Multiplier Learn more about Tom at: BrandSavant, The Marketing Companion and he's the Producer of the Award Winning Friday Five Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.