Podcasting as a Content Engine: Storytelling and Trust with Anthony Palmer of Palm Tree Pod Co.

In this special behind-the-scenes episode of Build Boldly, Pat Rodgers sits down with Anthony Palmer, CEO and founder of Palm Tree Pod Co., the production partner behind the Build Boldly podcast.Pat and Anthony get into why RISE created Build Boldly, how the show has evolved, and how businesses can use podcasts and long-form content to build trust, share customer stories, and create a content engine that supports marketing, sales, SEO, and community building.Anthony explains why podcasting is not just about audio anymore. A single conversation can become a full ecosystem of content. He also shares why the most effective content is often the most authentic. It’s the kind that helps people feel seen, educated, connected, and understood.Pat and Anthony discuss:Why every business has a story worth tellingHow podcasts help companies build trust without hard-sellingWhy niche content can be more valuable than chasing massive audiencesHow one podcast episode can fuel social media, email, blogs, YouTube, and SEOWhy customer stories are such powerful marketing assetsHow small teams can start creating content without overcomplicating itWhy consistency, systems, and support matterWhat business owners should stop doing when creating contentWhether you’re a founder, operator, service provider, or small business owner wondering how to show up online with more purpose, this episode offers a practical look at how content can become a long-term growth engine.Learn more: palmtreepodco.com- - - - - - - - - - - - - - - - - - - - Connect with Pat Rodgers on LinkedInLearn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn Build Boldly is produced by Palm Tree Pod Co.