Podcasting as a Funnel Move: How The After Brief Fits Into Our Funnel

Launching a podcast wasn’t about chasing downloads or adding one more thing to our to-do list. It was a strategic funnel decision.In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth and Ops for Lucky Girl Social, to break down exactly how podcasting fits into their marketing ecosystem, and why it’s become one of the strongest consideration-phase tools in the entire business.They talk about the intentional shift from personal brand to company brand, the power of long-form content in building trust, and why Lucy truly wouldn’t care if only seven people listened each week… as long as those seven were the right ones.If you’ve wondered whether a podcast is worth adding to your business or pitching to clients, this conversation gives you the real strategy behind their decision, what they learned from launching imperfectly, and why “the space is too saturated” is actually a myth.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#