The After Brief: A Lucky Girl Social Podcast

Most agency owners are building strategy with half the information. This episode fixes that.In this episode of The After Brief, Lucy sits down with Presli Jenkins, who has coached hundreds of Lucky Girl Social clients over the past four years, to talk about the one habit that separates agencies who get results from the ones who get blamed for not delivering them: asking questions.Clients don't walk in with problems. They walk in with solutions. And if you're just executing what they ask for without digging into why, you're playing darts blind.In this episode, we dive into:Why treating client requests as direction (instead of data) is killing your retentionThe "100,000 followers" trap and how to redirect it without losing the clientHow to ask about revenue, budgets, and goals without making it weirdWhy the best sales calls are built on questions, not pitchesWhat actually happened when one of our girls got a "we need to pause" email and went Nancy Drew before panickingHow curiosity leads to upsells, longer contracts, and more referralsIf your clients are ending contracts early, not getting results, or questioning your value, the fix probably starts before the work does.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Eight clients. 10K months. Completely burned out.In this episode of The After Brief, Lucy sits down with Taylor Kelley, CEO & Founder of The Social Magnate, to talk about what it actually takes to go from a full roster of low-ticket clients to fewer, higher-paying ones who actually value your work.Taylor came into Lucky Girl Social with retainers ranging from $500 to $1,500. She's now pitching packages at $2,500 and $4,500, and she breaks down exactly how that shift happened.We also get into:Why undercharging isn't a skill problemHow to communicate value beyond deliverables on a sales callWhy analytics reporting is what separates retained clients from churned onesHow two weeks of lead gen booked Taylor three callsThe AI conversation agency owners need to have about brand voice and what you're actually riskingIf you're running a full roster that's burning you out and wondering why the math isn't working, this one's for you.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

Freelancers, agency owners, and service providers.. if you’ve ever felt stuck between $10K and $30K months, this episode is for you.In this episode of The After Brief, Lucy sits down with Lucky Girl Social’s Client Success Coach, Kaitlyn Ash, to break down what actually keeps talented women trapped in the “messy middle” of business growth.We’re unpacking the real reasons so many entrepreneurs plateau at $5K–$10K months. And it's not because they lack talent, it's because they’re battling confidence gaps, unicorn syndrome, inconsistent lead generation, poor delegation, and the challenge of stepping fully into the CEO identity.This conversation dives deep into the mindset, strategy, and operational shifts required to scale beyond survival mode and into sustainable growth.We're diving into:The confidence difference between $5K and $50K monthsHow to think like a CEO instead of just a freelancerThe messy middle of hiring, delegation, and scalingPractical mindset tools to break past your current ceilingIf you know you’re talented but your income hasn’t caught up yet, this episode will help you identify what’s really holding you back and how to move through it.Because your next level likely doesn’t require more talent.It requires more vision, confidence, and CEO-level action.Connect with Lucky Girl Social:The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs/The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠If this episode helped you, be sure to leave a review and share it with another ambitious woman ready to scale.

AI isn’t coming for your business, but agency owners who ignore it? They’re already falling behind.In this episode of The After Brief, Lucy is pulling back the curtain on exactly how she’s using AI inside Lucky Girl Social. From building custom AI agents and automations to streamlining operations, increasing client results, and cutting down hours of manual work.Because here’s the reality: You can either resist AI and get left behind, or you can learn how to leverage it and become more powerful, efficient, and profitable than ever.Inside this episode, we’re breaking down:How Lucy is actually using AI in her business (real workflows + examples)The difference between using AI strategically vs. outsourcing your thinkingThe biggest mistakes agency owners are making right nowHow to use AI to increase profit, reduce workload, and scale smarterWhy this moment is a make-or-break turning point for your businessIf you’ve been overwhelmed by AI, unsure where to start, or low-key avoiding it altogether, this episode will give you the clarity (and the wake-up call) you need.Ready to learn how to actually implement this in your business?Lucy is hosting a FREE live masterclass on May 5th, where she’ll walk you through the exact workflows, systems, and strategies to start leveraging AI as an agency owner, without losing your unique edge.Save your seat now: https://go.luckygirlsocial.com/ai-masterclass-register-pageThis is your opportunity to get in the driver’s seat of your business and learn to use AI as your competitive advantage.The Lucky Girl Social Facebook Community: ⁠⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠⁠The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠

Burnout isn’t coming from content creation, it’s coming from everything behind it.In this episode of The After Brief, Lucy sits down with Natalie Barbu, founder of Rella and a Forbes 30 Under 30 honoree, to break down what’s actually happening inside modern social media teams and why so many social media managers are feeling overwhelmed.From messy approval processes to disorganized workflows, Natalie shares what she’s learned from working closely with thousands of SMMs and agencies and how those insights shaped the way Rella was built.We also dive into:The hidden operational bottlenecks causing burnout for SMMsWhy most social media workflows are more complicated than they need to beThe systems that actually allow you to scale without hiring too fastHow to balance flexibility vs. simplicity in your backendThe rise of AI assistants (like Ella) and how to use them as a collaborator, not a replacementWhy listening to your customers is the most powerful growth strategy in any businessNatalie’s experience earning Forbes 30 Under 30 and how she approached the application processIf you’ve ever felt like you’re “doing it all” but still falling behind, this episode will help you rethink how your business operates and show you what to fix first.Because in 2026, the SMMs who win aren’t just creative, they’re operationally efficient.The Lucky Girl Social Facebook Community: ⁠⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠⁠The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠

If your revenue feels inconsistent, growth feels harder than it should, or you’re unsure what’s actually holding your business back, this episode is your diagnostic tool.After working with thousands of freelancers and agency owners scaling to multi-six and seven figures, Lucy breaks down the MAGNET Framework: a simple but powerful system designed to help you identify bottlenecks, eliminate guesswork, and create a clear path to your next level of growth.Inside this episode, you’ll learn the six core business components every successful agency must master:Mastery of MindsetAuthority Activation (positioning, messaging, and visibility)Genuine Lead Generation that builds real relationshipsNext-Level Client Relationships that increase retention and referralsExceptional Scaling Systems that support sustainable growthTrust-Based Sales that feel aligned and convert consistentlyInstead of throwing strategies at random problems, this framework helps you identify exactly where your gaps are so you can scale faster, with more clarity and less overwhelm.Lucy also shares how to use the Red, Yellow, Green diagnostic method to audit your business and prioritize what actually moves the needle.If you’re ready to stop spinning your wheels and start scaling strategically, this episode is for you.Want the MAGNET Framework audit handout?Head to @ItsLuckyGirlSocial and comment “MAGNET Framework” to receive it.The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

In this episode of The After Brief, Lucy is pulling back the curtain on one of the most misunderstood truths in business growth.Your next level does not require another strategy, certification, or skill stack.It requires a new identity.After working with thousands of female freelancers and agency owners, one thing has become crystal clear. The women scaling to $30K-$50K months and beyond are not always the most technically skilled. They are the ones who own who they are. They lead like CEOs. They make grounded decisions. They operate from conviction instead of overthinking.In this episode, Lucy breaks down:Why working more hours does not equal more moneyThe real reason women stay stuck at the same income levelHow high-earning CEOs actually prepare for their dayThe habits that support next-level leadershipWhy “needing more experience” is often fear in disguiseHow identity shifts create fast results before strategy ever kicks inThis is not about bypassing real work or ignoring skill development. It’s about recognizing that your identity sets the ceiling for your income.If you’ve been waiting to feel “ready,” this episode is your reminder that you already are.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Entrepreneurship isn’t just a business game.It’s the biggest personal development experience you’ll ever have.In this episode of The After Brief, Lucy sits down with her right hand, Nikki King, for a raw, honest conversation about mindset, routines, grief, growth, and what it actually takes to operate at your highest level as a founder.This isn’t about competing with anyone else.It’s about getting 1% better than who you were yesterday.We talk about:Why your morning routine sets the tone for your leadershipHow habit stacking builds real confidenceThe hidden reason imposter syndrome sticks aroundWhy keeping promises to yourself matters more than motivationHow grief, loss, and hard seasons can sharpen your characterWhat it really means to “run your life like a professional athlete”The difference between wanting an easy life vs an excellent oneThe Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Everyone tells you to raise your prices, but no one tells you how to actually hold higher rates without fear, guilt, or self-sabotage.In this episode of The After Brief, we break down what it really means to price your services like a CEO, not a service provider stuck undercharging and overdelivering.You’ll learn why undercharging isn’t a confidence issue, but a nervous system one, how fear of being seen and trying to be the “good girl” keeps prices low, and why higher pricing creates better boundaries, stronger authority, and better client results.We're breaking down:Why undercharging attracts micromanaging clientsHow CEO-level pricing shifts your identity and leadershipHow to price the transformation, not the tasksWhy higher prices lead to higher commitmentThe Pricing Upgrade Exercise to help you add a zero with confidenceIf you’re ready to stop undercharging and start pricing from authority, this episode will show you how.The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

Connection is not a nice to have. It’s the heartbeat of a thriving business, and a thriving life.In today’s episode of The After Brief, Lucy sits down with Nikki King, Director of Operations & Growth Strategy at Lucky Girl Social, to talk about something entrepreneurs chronically overlook but absolutely cannot grow without: real human connection.In this deeply personal and powerful conversation, Lucy and Nikki break down:Why connection isn’t a luxury, it’s an essential growth strategyHow your network truly is your most valuable assetThe science-backed reasons loneliness tanks performance (and happiness)Why community can accelerate your business far more than “going it alone”The behind-the-scenes story of how Lucy and Nikki reconnected after a decade, and how that connection reshaped the companyHow in-person retreats and human interaction exploded the growth of Lucky Girl SocialReal stories of friendships, partnerships, referrals, and even new businesses formed inside the Charm Collective communityHow to build a network you can rely on for life: clients, collaborators, and business bestiesThe mindset shifts that turn competition into collaborationIf you’ve ever felt lonely building your business, if you’ve struggled to find “your people,” or if you’ve been trying to scale from behind a screen, this episode will land deeply. Tune in and learn how to leverage community, relationships, and real human support to become unstoppable.The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

In this episode of The After Brief, Lucy breaks down the real reason hardworking, creative social media managers and agency owners still get replaced by a client’s niece or front desk girl. Spoiler: it is not your talent. It is your data. She explains why relying on vibes and vanity metrics keeps you underpaid and replaceable, and shows you how to become a true strategic partner by making data driven decisions that clearly tie your work to revenue. You will hear exactly which five metrics to track every week, how to run analytics and ROI reports that build massive trust, and how to talk to clients about followers, funnels and goals in a way that protects your retainers and sets you up for easy upsells, even in a recession.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

In this episode of The After Brief, Lucy sits down with Vogue-recognized wedding photographer Twah Dougherty to break down how she built a truly high-end brand that serves the 1% of the 1%.Twah shares how she went from fashion designer and picky bride-to-be, to photographing her very first wedding at the Boston Public Library: a wedding that landed on the cover of The Boston Globe. She talks through the exact high-end framework she now teaches wedding photographers and applies to business owners across industries.You’ll hear how she moved past a long-time income ceiling, positioned herself for Fortune 500 CEO dads, billionaire founders, and socialites, and did the mindset work required to feel like she actually belonged in those rooms.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Launching a podcast wasn’t about chasing downloads or adding one more thing to our to-do list. It was a strategic funnel decision.In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth and Ops for Lucky Girl Social, to break down exactly how podcasting fits into their marketing ecosystem, and why it’s become one of the strongest consideration-phase tools in the entire business.They talk about the intentional shift from personal brand to company brand, the power of long-form content in building trust, and why Lucy truly wouldn’t care if only seven people listened each week… as long as those seven were the right ones.If you’ve wondered whether a podcast is worth adding to your business or pitching to clients, this conversation gives you the real strategy behind their decision, what they learned from launching imperfectly, and why “the space is too saturated” is actually a myth.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

The person with the most confidence and the strongest presence usually gets the part, even if they’re not the most talented.In this episode, Lucy sits down with Jess, creative director behind Lucky Girl Social and founder of Disregard Studio, to talk about what it really means to look the part before you land it.They break down the direct link between how you look and how you show up, the first things to lock in for your brand, when to invest, how to DIY without looking DIY, and why visual consistency fuels both confidence and conversions.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

You started your business for freedom, then lost it trying to control everything. In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honeymoon, this one's for you.In this episode you’ll learn:The mindset shift that trades control for freedomHow to spot your first hire and what to delegate firstPart-time vs full-time: what to do when cash is tightThe culture signals that attract committed teammatesRed flags to cut fast before one bad apple spoils the bunchA simple framework to buy back your time and lead wellThe Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

What if the thing holding your business back isn’t strategy at all, but your reflex to make everyone else happy first?Today Lucy sits down with Marci Baron, mindset coach inside Charm Collective, to unpack people pleasing and why it quietly drains profit, time, and self-respect. We dig into the “clean exchange” rule, how to renegotiate scope without burning bridges, and a simple boundary script you can use word-for-word this week.If you’ve ever felt resentful after “going above and beyond,” or you keep telling yourself you’ll raise prices next quarter, this conversation is your permission slip to get clear, get paid, and feel proud of how you lead.The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneursThe Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

You don’t need more leads. You need a process.In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client.You’ll learn how to:Build rapport without friend-zoning yourselfPre-qualify for timing and budgetOffer tight time options instead of open-ended schedulingSend the expectation-setting email that spikes your show rateRun a real discovery that goes beyond surface problemsTransition into a clear, confident close.We also cover when to refer out, how to hold the frame for a proposal call, and why silence after the price matters. If you’ve ever felt pushy or scattered with sales, this is your new playbook.

New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her first client, why community changed her confidence, and how hiring an account manager unlocked creative focus. We also break down North Star math so 7 figures stops feeling far away. If you’ve been lurking instead of asking… this is your sign to shoot your shot.

Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results.In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow.We went from helping newbies hit 3K months to coaching CEOs scaling past 10K. That shift demanded a brand that built trust at every touchpoint. Instagram. Website. Emails. Applications. All of it.What you’ll learn:How to spot when your audience has leveled upThe hidden sales tax of brand inconsistencyWhy “massive imperfect action” works until it doesn’tThe exact touchpoints we fixed  to remove objectionsA simple audit you can run this week to tighten your client journeyHighlights:The sales calls that exposed our trust gapRebrand logic: evolving from a personal brand to Lucky Girl SocialThe New York shoot that set our visual standardProof it works: a brand new funnel to one-call closesLucky takeaway:Brand trust is made or broken in the details. Clean up the clicks and watch conversions climb.

In this episode of The After Brief, we sit down with mindset and energy expert Marci Baron to dive into the real reason your business strategies might not be working. Spoiler: it's not your funnel. It's your nervous system, your belief system, and the subconscious stories you're still telling yourself.We unpack:What “top-down vs. bottom-up” regulation really meansWhy affirmations alone won’t rewire your identityHow your childhood beliefs about money, safety, and success are still running your business todayThe science behind nervous system dysregulation—and how to shift it fastSomatic and energetic tools you can use immediately to get back in alignmentThis episode is for the CEO who’s ready to scale and evolve—because your outer success will never outpace your inner world.

What happens when you get in trouble for a sign that says Do Epic Sht*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands.In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, landed a dream cannabis client, and stepped fully into her power, all while learning how to lead, market, and believe in herself. This one is part mentorship, part mindset, and all.

If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast, Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients.We’re talking:Why “I need to think about it” is not a real objectionHow to run the sales call like a CEO, not a service providerThe real reason you feel rejected (and how to stop taking it personally)Positioning yourself like the Birkin bag of your industryAnd why sales is just like dating — seriouslyWhether you're stuck on the dreaded “think about it,” undercharging, or unsure how to lead a sales call without sounding robotic… this episode is your permission slip to stop settling and start closing like the badass business owner you are.

If your personal brand is giving “situationship energy”… it’s time for an upgrade.In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID.Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover:-Why your personal brand is already saying something (even if you’ve never done a “branding project”)-The 3-step audit you can do today to see how you’re actually showing up online-The difference between relatable vs. reputable content and why only one converts high-ticket clients-How to align your values, messaging, and visuals so dream clients see you as the CEO to trustResources + Links:Follow us on Instagram @itsluckygirlsocialAsk us about Charm Collective

What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big business thrive. From sweat equity to angel investing, support systems to scaling secrets, this conversation is a goldmine for any woman ready to do business her way.

When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience.You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen client loyalty. They also share strategies for setting boundaries, handling hard feedback without taking it personally, and building the kind of relationships that turn into long-term contracts, renewals, and referrals.If you’ve ever felt like you’re spinning your wheels on sales while struggling with churn, this episode will show you how to obsess over delivery and scale more sustainably.

In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating.You'll hear the behind-the-scenes of her journey, the mindset shifts that made all the difference, and how mentorship inside the Charm Collective helped her step into her CEO identity and scale with intention. Whether you're just starting your freelance journey or ready to raise your rates and build a profitable agency, this is the episode to listen to.

What happens when a Kansas girl working 80+ hour weeks in corporate America decides she’s done building someone else’s dream—and starts building her own?In this episode, Lucy sits down with Brit, a now 6-figure email agency owner living in Istanbul, Turkey, to unpack her incredible journey from burned out and overworked to fully booked, working with dream clients, and waking up to DMs that say “I’m in.”They talk:What made her finally say yes (after ghosting the sales call 👀)How she hit her first $15K month while still in her corporate jobThe mindset shift that changed everythingThe power of saying “yes” to the right room (and what happened at our last event...)And why fast growth isn’t luck—it’s strategy, support, and a decision to go all inIf you're sitting in your 9–5 wondering “could I really do this?”—this one’s for you. Brit proves the answer is yes. And the roadmap? It’s waiting.

This one’s for the women scaling—but still feeling stuck.If you're making $5K+ months but your business still feels like a glorified to-do list, this episode is your wake-up call.Inside this unfiltered Q&A-style breakdown, Lucy dives into exactly who The Revenue Room is for, what actually happens behind those Brooklyn doors, and how this 3-day no-fluff, full-transformation experience is collapsing years of trial and error into one powerful weekend.✨ You’ll hear the most common objections—“Is it worth it?” “What if I’m nervous to come alone?” “Do I really need another event?”—and why the women who said yes left with revenue plans, clarity, and a whole new identity.If you’re a service provider, agency owner, or freelancer who’s outgrown DIY and is craving scale, structure, and sisterhood—you already know what I’m going to say: This room is built for you.📍The Revenue Room is happening May 13–15 in Brooklyn, NY 🎟 Tickets are going fast. Tune in. Take notes. Then make your move. 💌 Click the link or DM REVENUE to get in the room.

How do you go from hosting wine tastings in your backyard to running a thriving social media agency with a team of five? In this episode, we sit down with Mary Gunther, a powerhouse entrepreneur who built her brand organically, took the leap into business ownership, and never looked back.Mary shares how she turned a side hustle into a full-scale agency, why community and mentorship transformed her business, and how she balances growing her revenue while staying present for her family. We also talk about the fear of investing in yourself, eliminating low-paying clients, and scaling with intention.If you've ever wondered what it really takes to build a sustainable, profitable business—without burning out—this episode is for you.🔹 The mindset shift that took Mary from part-time freelancer to agency owner 🔹 The power of personal branding and how it lands you clients effortlessly 🔹 Why mentorship and community were game-changers in her journey 🔹 Scaling to consistent $12K+ months (while juggling family, community involvement, and life!) 🔹 How to stop playing small and start running your business like a CEO💡 If you're ready to level up your business, take action, and surround yourself with women who get it, this episode is a must-listen.📢 Ready to scale with mentorship? Join us inside Charm Collective and take your business to the next level.

Fear of showing up online is costing you thousands—if not hundreds of thousands—of dollars every year. If you're a freelancer, agency owner, or entrepreneur struggling to put yourself out there, this episode is your wake-up call.We're sitting down with Presli, our client success specialist (and former actress), to unpack why so many entrepreneurs feel paralyzed by the fear of judgment, rejection, and imposter syndrome—and how to break through it.We’ll cover:Why the fear of success is just as real (and sneaky) as the fear of failureHow to rewire your mindset and stop letting fear run the showWhy "I don’t like seeing myself on camera" is just an excuseThe exact steps to start showing up with confidence (even if it feels cringey at first)How shifting your energy attracts high-ticket clients effortlesslyIf you’ve been hiding behind your laptop, waiting for clients to magically find you—this episode will change that.Press play, take notes, and then take action. Your next level is waiting.

What happens when you take a creative passion and turn it into a thriving marketing business? Shelby’s story is proof that it’s possible—but not without some hard lessons along the way.In this episode, we’re diving deep into: 🔥 The BIGGEST mistake she made in the early days of her business 🔥 How she went from making $2.5K a month to $8K+ while working less 🔥 The mindset shift that helped her ditch bad-fit clients and attract premium ones 🔥 How investing in the right coaching program changed everythingIf you’ve ever felt like you’re stuck in hustle mode, undercharging, or overwhelmed with the wrong clients—this episode will hit hard.✨ Comment "CHARM" below if you’re ready to scale your marketing business the right way! And don’t forget to follow for more tips on growing a profitable agency! 🚀

In this episode of Lucky Girl Social, we sit down with Kaitlyn, a Client Success Specialist, to uncover the biggest mistakes social media managers and freelancers make when trying to attract premium clients. Are you unknowingly repelling your dream clients with your content?We break down: ✅ Why acting like an influencer might be hurting your business ✅ The difference between empowered and disempowered buyers ✅ How to position yourself as an authority in your niche ✅ What messaging shifts will help you land high-ticket clients ✅ Why generic social media strategies don’t work for high-value servicesKaitlyn shares actionable tips on optimizing your content, refining your messaging, and attracting clients who are ready to invest in your expertise. If you're tired of getting leads that can’t afford your services or just aren’t the right fit, this episode is a must-listen!👉 Follow us on Instagram @ItsLuckyGirlSocial 🎧 Tune in weekly for expert insights and real talk on scaling your business through powerful social media marketing.

Welcome to the Lucky Girl Social podcast, where we dive deep into how we help ambitious freelancers and agency owners scale their businesses to new heights without sacrificing health or family life. In this episode, we reveal the heart of Lucky Girl Social and its flagship program, The Charm Collective. Learn how we create custom roadmaps for success, the importance of financial freedom, and the power of building businesses that align with your vision. From scaling to six-figures to cultivating time freedom, this episode explores the 360-degree approach we take to help women thrive. Get ready to hear about real-life client transformations and why we’re passionate about supporting women in business. Ready to step into your CEO identity? Tune in now!

Ever wondered what it takes to turn a sudden corporate layoff into a six-figure business? In this episode, I sit down with Anastasia, a marketing expert who took a leap of faith after losing her 9-5 and built a thriving agency from the ground up.We dive into: 🚀 The mindset shifts that helped her push through self-doubt💡 The power of organic marketing before launching paid ads📈 How she scaled to $10K months (and is now hiring her first team member!)💰 The role of mentorship and community in her successAnastasia shares the real, behind-the-scenes journey of entrepreneurship—without sugarcoating the challenges. Whether you’re just starting out or looking to scale, this episode is packed with game-changing insights to help you build a sustainable business.Listen now and take notes—this is one you don’t want to miss! 🎧🔥

In this episode of Lucky Girl Social, we’re diving deep into how self-doubt and imposter syndrome are costing you thousands each month in your marketing business. Host Lucy Vincent shares her proven strategies to overcome these mindset barriers, raise your rates confidently, and attract the clients you deserve. Discover how to step out of fear, reclaim your worth, and build a profitable business without sacrificing your health or happiness. Whether you're a freelancer or agency owner, this episode is packed with actionable tips to help you grow your business confidently and sustainably.

In this episode of Lucky Girl Social, Lucy Vincent dives into one of the most overlooked threats to your business: toxic clients.Discover why bad-fit clients don’t just hurt your revenue—they drain your energy, destroy your confidence, and jeopardize your relationships with dream clients. Lucy shares her proven strategies to:Spot red flags before signing a contract.Set and communicate clear boundaries.Build a roster of ideal clients who respect and value you.If you’ve ever felt trapped working with clients who don’t align with your vision, this episode is your guide to reclaiming control of your business and creating a client roster that supports your goals.Listen in for actionable tips, mindset shifts, and the exact strategies Lucy uses to scale her multi-seven-figure business without sacrificing her mental health—or fun.

In this inspiring episode of Lucky Girl Social, Lucy Vincent sits down with Christine, a former mechanical engineer turned social media agency owner, to share her incredible journey from burnout to consistent 10K months. Christine reveals the mindset shifts, strategies, and lessons learned that helped her go from struggling with self-doubt to becoming a confident business owner with a thriving client roster.Tune in as we discuss:✨ How Christine transitioned from engineering to social media marketing✨ The importance of mindset work and overcoming imposter syndrome✨ Strategies for building high-ticket packages and attracting inbound leads✨ Why soft skills and relationship building are critical for successWhether you’re just starting your agency or scaling to your next level, this episode is packed with actionable advice to help you build a sustainable and impactful business.

In this episode of Lucky Girl Social, Lucy Vincent breaks down the secrets to crafting and selling $3,000 social media packages that not only attract high-ticket clients but also set your business up for sustainable growth. Learn why most freelancers underprice their services, how to shift from selling features to selling transformations, and what it takes to position yourself as an authority in your niche. With over seven years of experience helping freelancers and agency owners scale, Lucy shares actionable strategies, mindset shifts, and clear steps to help you elevate your offerings, work smarter (not harder), and land those premium clients. Whether you're stuck charging $500 for endless work or wondering how to make high-ticket pricing your new norm, this episode is packed with value you can start implementing today. Listen in, and get ready to transform your business and your life! 

On this episode of The Lucky Girl Podcast, we’re chatting with the incredible Chelsea Roberson—a mom, wife, and former oncology nurse who turned her side hustle into a thriving 6-figure business.Chelsea opens up about her inspiring journey from juggling long shifts as a nurse to scaling her business while raising three young children. Learn how she overcame imposter syndrome, leaned into mentorship, and built a referral-based business that allowed her to quit her 9-to-5 and create the life she always dreamed of.In this episode, you’ll discover:✨ The moment Chelsea decided to go all in and invest in herself.✨ How she doubled her income while working less and spending more time with her family.✨ The systems and support that helped her scale without sacrificing her sanity.✨ Why there’s no such thing as the "perfect time" to pursue your dreams.Chelsea’s story is proof that when you take the leap, believe in yourself, and put in the work, life gets sweeter than you could ever imagine.💡 Whether you’re a freelancer, agency owner, or just someone with big dreams, this episode is packed with insights to inspire and empower you to take that next step.👉 Hit play now to hear Chelsea’s incredible transformation and discover how you can create your own lucky break!

Ready to make 2025 your best year yet? In this episode, Lucy Vincent, founder of Lucky Girl Social, dives into how to set audacious goals, push past fear, and take massive imperfect action to create a life and business you’re obsessed with. From creating a crystal-clear vision to building momentum, Lucy shares actionable tips, personal stories, and a whole lot of inspiration to help you make your wildest dreams a reality.Tune in to discover:✨ Why your goals aren’t big enough (and how to dream bigger)✨ The power of clarity and daily action✨ How to embrace challenges as opportunities for growth✨ Practical steps to start building momentum todayGrab your coffee (or champagne) and let’s create some magic. Don’t forget to DM Lucy your word or phrase for 2025 at @luckygirlsocial or @thelucyvincent on Instagram!

In this heartfelt episode of Make Lemonade, client success coach Kaitlyn shares her inspiring journey of balancing motherhood, entrepreneurship, and major life transitions. Dive into her lessons on overcoming self-doubt, finding alignment, and embracing vulnerability to achieve personal and professional growth.

In this episode of The Lucky Girl Podcast, join Lucy as she interviews Natalie, founder of 52 Card Social, a social media agency specializing in wellness businesses. Natalie shares her transformative journey from working as a virtual assistant for seven years to launching her own successful agency. Listen in as they discuss the struggles of scaling, the importance of mentorship, finding a niche, and how mindset and community propelled Natalie to consistent $10K+ months. This episode is packed with practical advice for any entrepreneur ready to move from assistant to CEO and grow a thriving business.

Join us as we dive deep with Marci Barron, Charm Collective Mindset Coach and transformational leader, to explore the pivotal mindset shifts that female social media managers, freelancers, and agency owners need to master. This episode tackles people-pleasing tendencies, nervous system regulation, and strategies for confidently charging what you’re worth. Learn how to create space for dream clients by setting empowered boundaries and discover the true path from being overworked to becoming the leader your business deserves.

In this candid episode, we dive deep with Presli, one of our phenomenal client success coaches, who shares her rollercoaster journey from losing a corporate job to discovering her calling. From acting gigs and fitness coaching to finding her stride in marketing, Presli's story is a testament to resilience, trust in one's instincts, and the power of embracing discomfort. Tune in as we explore how facing rejection, setting boundaries, and listening to your intuition can turn your lemons into life-changing lemonade. This episode is packed with inspiration, hard-won lessons, and game-changing tips for anyone on their own entrepreneurial journey.

What if scaling your agency didn’t mean sacrificing your well-being?In this episode of the Lucky Girl Podcast, I’m joined by Mackenzie, one of our incredible Mastermind clients. Mackenzie went from maxed-out $15K months to $44K months—all while working less and loving her business more.You’ll hear:✨ How Mackenzie restructured her offers to attract premium clients✨ The mindset shifts that stopped her from panicking at 3 a.m.✨ How investing in mentorship and systems tripled her revenue✨ Her exact steps to build a team and scale sustainablyIf you’re tired of the hustle and want to scale with ease, this episode is for you.💡 Ready to unlock your next level? Tune in now.

Welcome to The Lucky Girl Social Podcast with Lucy! If you're ready to shift from hustling for every client to building a business that attracts high-ticket clients effortlessly, this episode is your guide. Join Lucy as she reveals her signature “Genuine Lead Generation” framework, a game-changing approach for agency owners and freelancers tired of outdated DM strategies, cringy sales tactics, and blending into the crowd. Learn why human connection is the ultimate key in today’s market and discover actionable steps to put yourself in the driver's seat of your business and attract clients who truly value your work. Tune in to transform how you approach lead generation and make your own luck!

In this special episode of Lucky Girl Social Podcast, we're diving deep into the real, raw moments of entrepreneurship—the “Make Lemonade” moments. Host Lucy Vincent shares stories of those unexpected “Oh no!” moments every business owner faces, from sudden client losses to industry curveballs, and how she turned each challenge into a stepping stone for growth, joy, and impact. This episode is about finding resilience, pivoting fast, and using each setback to fuel your journey to success.Tune in as we explore the journey of transforming struggles into fuel for dreams, uncover strategies for pushing forward with passion, and embrace the spirit of a true “Lucky Girl” who’s always in the driver’s seat of her own destiny.

Welcome to the Lucky Girl Podcast – the no-BS show for women ready to step into their power, break the mold of traditional marketing, and build wildly successful businesses. Join Lucy, a seasoned mentor to ambitious women, as she shares real talk, smart strategies, and unfiltered stories on scaling your business to multi six- and seven-figure success. Get ready to ditch the hustle, attract high-ticket clients, and create a life that aligns with your biggest dreams, all without sacrificing your authenticity. If you’re done blending in, tired of the undervaluing grind, and ready to become the CEO of your life, this is your home base.