Podcasting Playbook - Shannon Martin - Hard Corps Marketing Show - Episode #275

There’s no better way to learn about starting your own podcast than from the expert herself, Shannon Martin! Shannon is here with us this episode to tell you that it’s not too late to start your own podcast, and what you can do to figure out how it can benefit you. Everything from your gaining an audience all the way to seeing the benefits of having your own podcast, directly and indirectly. If you’re looking to start a podcast of your own then this is the episode to check out!     Busted Myths:   It’s not too late to start your own podcast today.  Takeaways   Today there are over two million podcasts, but there are over 600 million blogs so it is definitely not too late to start your own podcast. Gaining an audience from your podcast is great, but the guest is really where the focus should be. With a growing number of podcasts, there is also an increase in listeners who are looking for podcasts with a similar theme.  For a business their focus shouldn’t be centered around gaining revenue from advertisements, but instead they can grow even larger through the connections they make. If you’re a guest on a podcast it could lead to even more connections outside from just the host. As a host you can grow your amount of connections from your guest, if they share it with others that they know are interested in the same topic or making a deal then that increases your number of guests. The majority of the revenue that a business can expect to make from their podcast will come indirectly from it, such as the deals they could make from a potential client being a guest on their show.      Quote of the Show:   “It's not that you're fighting for a piece of the pie and that there's more people fighting for that pie its that the pie is bigger because the amount of listeners listening to people, listening to podcasts and listening more regularly has also increased, significantly” - Shannon Martin     Links   Twitter: https://twitter.com/AgingWisely LinkedIn: linkedin.com/in/shannonmartinwrites Website: podbean.com Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/NXXFZ4UFS34