How Organisations Use Podcasts | Podcasting That Works | Episode 2

Episode 2 – How Organisations Use PodcastsIn Episode 2 of Podcasting That Works, Craig Burgess, founder of One Stop Podcasts, explores how organisations use podcasts and why podcasting has become such a versatile tool for communication, audience engagement, thought leadership, brand storytelling, and long-form content strategy.This episode looks at how brands, businesses, creative agencies, educators, and other organisations are using podcasts to share expertise, communicate ideas more effectively, strengthen brand trust, and build deeper relationships with their audiences. Craig examines the growing role of business podcasts, branded podcasts, agency podcasts, and educational podcasts, showing how podcasting can support everything from content marketing and brand communication to student voice, creative learning, and internal or external storytelling.The episode also explores how podcasts help organisations move beyond short-form marketing messages by creating space for more meaningful conversation, clearer communication, and stronger audience connection. It introduces key ideas around podcast strategy, podcast production, audio storytelling, podcast development, and the value of creating content that feels more human, thoughtful, and memorable.Whether you are interested in starting a podcast for your business, developing a branded podcast, exploring podcast marketing for clients, or using podcasting within education or creative industries, this episode offers practical insight into how podcasts are being used in the real world and why they continue to grow as a strategic communication platform.A clear, insight-led episode for anyone interested in professional podcast production, podcast strategy for organisations, and building a podcast with real purpose, value, and long-term impact.