Podcasting That Works | Trailer - Introducing Podcasting That Works

Podcasting That Works is a short 4-episode podcast mini-series hosted by Craig Burgess, founder of One Stop Podcasts.This trailer episode gives listeners an overview of what to expect across the series, introducing the core ideas behind podcast strategy, podcast production, branded podcasts, business podcasts, educational podcasts, and audio storytelling. It sets up a wider conversation around why podcasting works, why it has become such an effective platform for audience engagement, trust-building, thought leadership, and meaningful long-form communication, and why more brands, businesses, creative agencies, educators, and organisations are now investing in podcasts.Across the full 4-episode mini-series, Craig explores why podcasts connect so strongly with listeners, how organisations are using podcasts in practice, what makes a podcast genuinely effective, and how to build a show with long-term value. The series is designed for anyone interested in launching a podcast, improving their podcast marketing, understanding professional podcast production, or developing a podcast with more purpose, clarity, and impact.This trailer episode is the starting point for the full series and a concise introduction to the themes, questions, and insights explored throughout Podcasting That Works.