Poder de Compra #8 O consumidor e a propaganda

from Poder de Compra · host Grupo Bandeirantes

Neste episódio, o Poder de Compra relembra propagandas que marcaram época e tenta descobrir a fórmula: o que faz um comercial tocar o coração e a mente do consumidor? As convidadas falam também da busca, por parte das agências de publicidade, por formas que possam retratar melhor o consumidor de hoje, mais exigente e consciente.

Episode metadata supplied by the publisher feed · Published Apr 29, 2019

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Poder de Compra #8 O consumidor e a propaganda

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