Police: con Unlocked l’identità dispiega le ali episode artwork

EPISODE · Mar 31, 2026 · 1 MIN

Police: con Unlocked l’identità dispiega le ali

from b2eyes today

La nuova collezione rende omaggio all’iconica aquila del brand di De Rigo, reinterpretata in chiave contemporanea e trasformata in elemento distintivo di designIl dettaglio metallico che unisce frontale e aste diventa il segno grafico caratterizzante della linea Unlocked: un’ala d’aquila che si dispiega, «in cui il metallo si traduce in movimento e la funzione in libertà - spiega una nota del brand - Una rilettura strutturale del logo Police che valorizza l’architettura dell’occhiale e ne definisce l’identità estetica, rendendo il prodotto immediatamente riconoscibile, dotato di carattere e forte personalità».Parte della collezione primavera estate 2026, Unlocked si traduce in tre modelli da sole: le montature si distinguono per frontali dalle geometrie contemporanee e proporzioni decise, mentre le aste chunky con terminali in titanio aggiungono un tocco tecnico e sofisticato. «Il linguaggio stilistico è diretto, urbano, fortemente identitario: uno stile fresco, iconico e senza compromessi, pensato per un target Gen-Z e una nuova generazione di trendsetter - prosegue il comunicato - Unlocked nasce dal dna di Police, pensato per chi vuole affermare sé stesso e la propria visione del mondo attraverso lo stile».Un messaggio che prende vita nei quattro volti della campagna (nelle foto) dedicata alla collezione, dal tatuatore che racconta storie sulla pelle, alla signora che riscrive la tradizione, dalla “hyperpop girl” che trasforma la ribellione in rito, al tifoso che porta il cuore in curva, tutti accomunati dalla stessa energia autentica. «Essere sé stessi - conclude la nota - senza filtri e compromessi, diventa così il vero atto libero e rivoluzionario».A cura della redazione

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Police: con Unlocked l’identità dispiega le ali

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La nuova collezione rende omaggio all’iconica aquila del brand di De Rigo, reinterpretata in chiave contemporanea e trasformata in elemento distintivo di designIl dettaglio metallico che unisce frontale e aste diventa il segno grafico...

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