Policies That Protect Your Business (and Help You Get Fully Booked)

Quick LinksFree Webinar: How to Get Fully Booked Without Posting Every Day → [link]Estheticians in Business: Marketing Course Bundle → [link]Episode SummaryPolicies are not just rules. They are boundaries that protect your time, income, and energy, and they position you as a true professional. In this episode, Allyson shares real stories from the treatment room and breaks down the essential policies every solo esthetician needs, plus a simple “grace with respect” framework so you can enforce policies while still being human. You will also hear a quick life update and course updates, including the revamped Facebook section and the new Use these as a starting point and tailor to your state laws and software.Cancellation and No-Show“Please provide 48 hours’ notice to cancel or reschedule. Late cancellations and no-shows incur a fee of [percent or flat amount] charged to the card on file. Membership credits or package sessions may be forfeited per policy.”Late Arrivals“A 10 minute grace period is offered. After that, your service may be shortened to end on time. If we cannot complete your service with the remaining time, the appointment will be treated as a late cancellation and the fee applies.”Refunds and Reschedules“Services are nonrefundable. If you experience a concern with a service, contact me within 72 hours. I offer a complimentary 30 minute follow-up to assess and adjust. Retail products may be exchanged within 30 days if used as directed and not compatible.”Children and Guests“For safety and serenity, additional guests and children are not permitted in the treatment room unless previously approved. Please arrange childcare before your visit.”Cleanliness and Comfort“Please arrive clean and prepared for intimate services. Avoid scheduling immediately after workouts. I reserve the right to decline service if hygiene compromises safety or results.”Repeat No-Shows“After two late cancellations or no-shows, future bookings require prepayment or may be declined.”Collect a card on file at bookingUse deposits for first-time clients or high-demand servicesPost policies in your booking site, confirmations, reminders, website, and welcome packetEnforce consistently and document exceptionsFirst offense: charge per policy, allow credit toward a rescheduled appointment within a set windowSecond offense: charge per policy, no creditThird offense: decline future bookingsFacebook Marketing lessons have been updated and broken into shorter, clearer videosWebsite Audit lessons are being added so you can review and improve your current siteWrite your cancellation, late, refund, guest, and cleanliness policiesAdd them to your booking confirmations and reminder templatesIf updating policies, notify current clients with an email and a simple handout or postcard at checkoutMid-roll:“If you’re listening and thinking you need structure around this, come to my free webinar. I’ll show you the full framework I teach inside my course to get fully booked without burning out. The link is in the show notes.”End-roll:“Policies protect you, but a full system grows you. Join my free webinar to see how policies, pricing, marketing, and retention fit together. If you’re ready to dive in, the course is open and when you join you’ll also get a free 1:1 coaching session with me so we can map your exact plan. All links are in the show notes.”Free Webinar → [link]Course Bundle → [link]Rate and ReviewIf this episode helped you, tap those stars and leave a quick review. Share it with an esthetician friend who needs stronger boundaries and a fuller book.