Polish Your Buyer Personas with Vanessa Dreifuss

Q: How long is this episode of B2B Growth?

This episode is 23 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on March 1, 2022.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.

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