EPISODE · Jun 9, 2026 · 28 MIN
Building Great Lakes Online Counseling: New Therapists and First Marketing Wins | POP 1382
from The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Did you know that you can use your private residence to open a Google Maps listing for your practice? How do you organize a phone system for a new, fully virtual private practice? How do you know if you need a virtual assistant? In this episode, Joe Sanok shares another behind the scenes update on building Great Lakes Online Counseling, focusing on the practical systems needed to launch a virtual group practice. He and his assistant, Jen, finalize the practice's phone system using Google Voice, set up a Google Business Profile with a private home address hidden from public view, and continue onboarding their first clinician. The episode also highlights the value of delegating administrative tasks to a virtual assistant, allowing the practice to move forward more efficiently. From publishing clinician profiles to launching the practice's first social media content, Joe demonstrates how consistent progress on small operational details creates the foundation for long term growth.
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Building Great Lakes Online Counseling: New Therapists and First Marketing Wins | POP 1382
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