POP CULTURE: The Intelligent Methods of Advertising

Adverts know us well and therefore tease us with promises of love, friendship, calm and success – but then go on merely to sell us things we don’t particularly need: like bars of chocolate or sports cars. Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/66nqi Be more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/0UcvI FURTHER READING “Patek Philippe is one of the giants of the global watchmaking industry, with revenues last year of just short of 750 million euros. For years now, they have been running a very distinctive series of adverts featuring parents and children. You’re sure to have glimpsed one somewhere....” You can read more on this and other topics here: https://goo.gl/CNpD1q MORE SCHOOL OF LIFE Watch more films on CAPITALISM in our playlist: http://bit.ly/2bvXBwj SOCIAL MEDIA Feel free to follow us at the links below: Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITS Produced in collaboration with: Stephen Whittle/Reflective films http://www.reflectivefilms.co.uk/ #TheSchoolOfLife ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices