Portals Are Broken — What Comes Next? Mal McCallion on The Future of The Portals

Is the traditional property portal model broken?In this episode, we sit down with Mal McCallion — co-founder of PrimeLocation, Zoopla, and now MyPorta — to talk about what portals got right, where they went wrong, and why AI is about to change everything.We cover:– Why portals stopped serving agents– The human cost of rising portal fees– How AI removes gatekeepers– What makes MyPorta different– What smart agents should be doing right now to prepare for the shiftWhether you’re an independent agent, self-employed, or just portal-fatigued — this conversation will challenge how you think about listings, leverage, and the next 5 years of estate agency.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com