Position Your Brand With Authority - Teacher: Winston A. Henderson

You know, what's the funny thing about it, Juma? Most businesses aren't even positioning themselves. The market is doing the positioning for them. Because positioning I've realized is not something that you can leave to chance. You have to be very intentional about it because it relies on a lot of understanding of your business, your market, your buyers within, your particular market or region or whoever it is that you're going after their needs, their challenges, problems, aspirations. There's a lot of intricacies and details and nuances that goes into positioning. So  it's not something that just happens on accident. Hello, and welcome to the useful content podcast. And today we have a returning teacher in our useful content classroom, Winston Henderson. What's up Winston.  I'm doing well. And I have to remember to put my headphones on, but I am doing very, very well. We had a conversation recently, so this is an interesting offshoot from that conversation. So we wanted to record something new and I see you smiling because you know what we're going, you know what we're going to get into today. And I think this is going to be great for the people. But before we reveal the secrets of what we're getting into, could you please tell the people what you do and how you help your clients make useful content? Okay. Excellent. I know that's what you do. And, um, I've personally experienced some of it and we're going to get into that today because I think the, the genesis of this conversation, this ongoing conversation was a post you put up on LinkedIn and that post. Uh, I can't remember what was the title of it. Uh, uh, what was the title of that post? I can't remember the title of it, but whatever the title was, it was referring to positioning. And I asked a question in the comments. And let me see, I have the question right here. The question I asked was, what's an easy formula? What's an easy formula to know? Your positioning. When you saw that, question in the comments, what is the first thing that ran through your mind?  Yeah. So that's the thing. I think a lot of people, myself included, struggle with positioning. All right. So before we go on, I want you to tell me, And what is your definition of positioning? So you're saying that positioning doesn't only make you stand out. It sets you apart from other people. Um, and I found, I found it has been a big conversation these days. Uh, and one of the big reasons for that conversation becoming more of a frontline conversation is because of how much low lying, uh, Content there is because of access to tools like AI, that people are not really making an effort to be different. They're trying to take the path of least resistance when it comes to talking about themselves and their services. And I, and so I find that there's a segment of, of marketing that that conversation is bubbling up to the top, like, okay, well, these people are doing a lot of stuff. How can we stand, not just stand out, but how can we stand apart? Do you think that that's something that's happening?  Hmm. Hmm. You know, one of the things that I made a post about this, a kind of a rant post about this yesterday is the proliferation of, of AI comments, right. On LinkedIn in particular, I don't know about the other platforms. I'm sure it's happening there too. And one of the reasons. I don't like it apart from the fact that it's most times it's obvious that it's not a human being doing it as of now but also The, because of the nature of that type of interaction, that type of automation, all of them look the same. It's just like, everything is, it's just the way people respond. You could predict the way they're going to respond. And I th...